이미지: instagram.com
Summary
- TVING confirmed an exclusive early release on Sept. 10 (Thu) at 6 p.m. and a tvN broadcast premiere on Sept. 14 (Mon) at 9 p.m. for its new original, <로또 1등도 출근합니다>.
- The show's promotional Instagram posts use running office-comedy gags about buying lottery tickets and still dragging yourself to work on Monday.
- The series will stream first as a TVING Original before moving to a linear tvN broadcast slot four days later.
- Exclusive preview
- TVING, Sept. 10 (Thu), 6 p.m. KST
- Broadcast premiere
- tvN, Sept. 14 (Mon), 9 p.m. KST
- Format
- TVING Original series
- Source
- TVING's official Instagram account
A Monday-morning meme campaign
TVING kicked off the week with a string of Instagram captions built around the same joke: winning the lottery would be nice, but you still have to show up for work. The posts are promoting a new original series titled <로또 1등도 출근합니다> — a Korean phrase that translates roughly to "Even Lottery Jackpot Winners Go to Work," though no English title has been announced yet.
Two rollout dates, one show
TVING laid out the release plan directly in the post: the series gets an exclusive early release on TVING on Sept. 10, a Thursday, at 6 p.m., and then makes its first linear broadcast on tvN four days later, on Sept. 14 at 9 p.m. That gap gives streaming subscribers first access before the show moves to a traditional TV slot, and it's the clearest confirmed detail in an otherwise caption-heavy announcement.
What the teaser captions reveal about the show
Beyond the dates, TVING didn't share a synopsis or cast list. What it did share were snippets of office dialogue framed as memes: a character greeting someone called "Assistant Manager Yang," a torn-up lottery ticket after "another miss," and an exchange between a "Team Leader Jung" and a "Team Leader Gong" that ends with one telling the other to at least be first to leave, if not first to win the lottery. Read together, the captions sketch a workplace comedy built around the daily grind of an office where everyone dreams of a jackpot and nobody gets one — a familiar setup dressed up in relatable Monday-morning humor rather than plot detail.
Editor's take
TVING is running this campaign the way a lot of comedy rollouts work now: let the captions do the selling before the synopsis shows up. The two confirmed dates matter more than they look — an exclusive streaming window ahead of the tvN broadcast tells global viewers exactly where to watch first if they don't want to wait. For readers scanning premiere calendars, the useful takeaway is simple: mark Sept. 10 for the TVING drop and Sept. 14 for the tvN slot, and expect the show to lean on office-life comedy rather than a high-concept premise once episodes actually air.
Comments