pesade’s Hannam and Seongsu Flagships Offer Two Ways Into the Brand
The Seoul-born perfumery divides its physical presence between a compact Hannam address and a longer-hours Seongsu destination.
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pesade’s Hannam and Seongsu Flagships Offer Two Ways Into the Brand
The Seoul-born perfumery divides its physical presence between a compact Hannam address and a longer-hours Seongsu destination.
By Hyunkook Kim
Why GRANHAND Treats Each Seoul Store as a Different Neighborhood
The fragrance brand's network grew from a small Bukchon hanok by adapting each new space to its street rather than copying a flagship template.
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025S Splits Its Seoul Scent Story Between Bukchon and Seongsu
A quiet hanok district and a former industrial neighborhood give POINTTWOFIVE.SECOND two contrasting stages.
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NONFICTION’s Four Seoul Stores, Neighborhood by Neighborhood
Seongsu, Hannam, Sinsa and Samcheong each place the fragrance and body-care brand in a different retail context.
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A Six-Stop TAMBURINS Route Through Seoul
From Samcheong and Hannam to Seongsu and two HAUS NOWHERE sites, the fragrance label now reads like a map of the city.
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That's the last story.