Sungsimdang adds a fig roll to its cake lineup as fig season peaks

Sungsimdang's Cake Boutique line is putting fresh figs at the center of a roll cake this month. The bakery announced the Muhwagwa Roll (무화과롤) on its Instagram account on August 20, describing a soft roll sheet packed with savory cream and whole ripe figs pressed into the filling. The bakery's own description promises a bite where the fig's mild sweetness and slight crunch come through against the cream, rather than getting buried under frosting.

The roll costs 19,000 won and rolls out on a staggered schedule across three locations. The Cake Boutique main store and the Lotte department store branch both start selling it August 24. The DCC store joins about a week later, on September 1.

This isn't Sungsimdang's only fig item this month. The bakery announced the roll two days after relaunching its Fig Siru — a separate product built around figs sourced from Yeongam, as previously reported. Running two fig-forward desserts in the same week points to how short the fresh fig window actually is in Korea; growers typically have a few peak weeks in late summer before the fruit turns, and bakeries that want to feature it whole rather than as jam or paste have to move fast. Rolling out a cream-and-cake format alongside a Siru — a steamed, denser rice-cake-adjacent format — also lets Sungsimdang cover two different textures and price points from the same seasonal harvest instead of picking one.

The timing also sits inside a bigger moment for the bakery. Korean travel outlets have reported this month that Sungsimdang topped a national poll of roughly 40,000 votes for Korea's most-visited attractions, and separate coverage out of Daejeon has tied a rise in small lodging businesses in the city to bakery-focused day-trip and overnight tourism. Neither report is about this specific cake, but they explain why Sungsimdang keeps refreshing its seasonal lineup on a tight, publicized calendar rather than treating it as background inventory — the bakery has become a reason people plan trips around, and new items are part of what keeps that traffic moving.

For now, the practical takeaway is simple: readers near the Cake Boutique main store or the Lotte branch can pick up the fig roll starting August 24, and anyone visiting the DCC location should wait until September 1. Given how briefly Korean bakeries tend to keep fresh-fruit items on shelves once the season turns, this is more of a now-or-in-a-few-weeks purchase than a standing menu item.