K-Culture GlossaryㅋThe companies in the headlines
Krea
A creative platform that gathers image and video generation tools in one place. It builds its own models but also lets users tap into dozens of models made by others.
In plain words
Krea is a company that started in San Francisco in 2022. It was founded by two people who studied together in Barcelona, and it made its name with tools that generate images and video in real time.
Krea is hard to sum up in one word because it does two things at once. On one hand, it trains its own image and video models in-house. On the other hand, it puts dozens of models made by other companies — Google's Veo, OpenAI's Sora, Kuaishou's Kling — on a single screen for users to pick from.
That's why when Krea's account posts "Introducing a new model," it often doesn't mean Krea built that model. It usually means Krea just added one more item to its shelf. It's a textbook case where you need to check who announced something versus who actually made it.
In August 2026, Krea released five prompts for making realistic video for free. It's the same kind of marketing move as Higgsfield — a tool company sharing its "recipe" to draw in users.
How it shows up in the news
The sentence "Krea released Seedance 2.5" is wrong. Seedance is a model made by ByteDance; Krea simply integrated it so users could access it through its own tool.