pesade’s Hannam and Seongsu Flagships Offer Two Ways Into the Brand
The Seoul-born perfumery divides its physical presence between a compact Hannam address and a longer-hours Seongsu destination.
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K-프래그런스
025S Splits Its Seoul Scent Story Between Bukchon and Seongsu
A quiet hanok district and a former industrial neighborhood give POINTTWOFIVE.SECOND two contrasting stages.
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SW19 Adds a Rose-Led 5pm to Its Seoul Time Fragrance Line
Rose, magnolia and patchouli define the latest hour in the brand's Wimbledon-inspired scent clock.
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A Six-Stop TAMBURINS Route Through Seoul
From Samcheong and Hannam to Seongsu and two HAUS NOWHERE sites, the fragrance label now reads like a map of the city.
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BORNTOSTANDOUT Is Taking Its Seoul-Born Fragrance World to Sephora
The independent perfume label is widening distribution without trading away the sharp identity that built its following.
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