Image: pesade
Summary
- pesade's official directory lists flagship stores in Hannam and Seongsu.
- Seongsu is listed at 24 Seongsu-dong 7-gil; Hannam at 16 Itaewon-ro 49-gil.
- The brand was founded in Seoul in 2022 by graphic artist and perfume collector Mok Young-kyo.
Seoul fine-fragrance brand pesade currently anchors its home city with two flagships. The official directory lists Seongsu at 24 Seongsu-dong 7-gil and Hannam at 16 Itaewon-ro 49-gil. They give visitors two practical entries into a label founded in Seoul in 2022.
The Seongsu flagship is listed with daily hours from 11 a.m. to 9 p.m. Its location suits a longer discovery route through fashion, furniture, cafes and pop-ups. The later closing time also makes it easier to place after other daytime stops, although visitors should still confirm the current schedule before traveling.
Hannam is listed from noon to 8 p.m. and sits inside a denser luxury and independent-fashion corridor. The neighborhood offers a more compact route: fragrance, clothing and galleries are close enough to combine without treating the store as an all-day destination. The two branches therefore serve different tempos rather than competing for the same visit.
The brand's official story explains that founder Mok Young-kyo was a graphic artist and perfume collector before launching pesade. Its name comes from a dressage movement in which a horse lifts its forelegs and body at a 45-degree angle, a balance of force and control that the brand uses as its central metaphor.
Campaigns and temporary events are best checked through pesade's official Instagram. Both locations are retail stores, but stock and event access can differ even when the core collection overlaps. For a first visit, choose by the rest of the day: Seongsu for a broader trend circuit, Hannam for a shorter design-focused walk. The fragrances are the constant; the city context changes how the brand is encountered.
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