Illustration: METAL MEDIA
Summary
- 025S lists dedicated spaces in Bukchon and Seongsu on its official site.
- The Bukchon address is 71 Yunboseon-gil; Seongsu Haus is at 20 Wangsimni-ro 14-gil.
- Both are currently listed with noon-to-7 p.m. hours, subject to change.
Seoul scent label 025S, or POINTTWOFIVE.SECOND, has built its physical identity around two contrasting neighborhoods. Its official space page lists a Bukchon address at 71 Yunboseon-gil and Seongsu Haus at 20 Wangsimni-ro 14-gil. Both currently show noon-to-7 p.m. operating hours.
Bukchon gives the brand a slow, residential frame. Yunboseon-gil sits near hanok streets, galleries and Anguk, so the visit works best as part of a walking route. The setting matches 025S's idea of capturing a brief point on a personal timeline: the store can be approached as a pause rather than a quick product stop.
Seongsu offers the opposite energy. The district is built around active retail turnover, converted workshops and destination cafes. A scent brand here competes with constant visual noise, but it also reaches visitors who arrive specifically to discover something new. Calling the space a Haus signals that the brand wants it read as more than a conventional counter.
The two-store structure is useful for visitors because the choice can be made by mood. Bukchon favors a quieter afternoon and a longer walk; Seongsu fits a faster circuit of launches and pop-ups. The official 025S Instagram should be checked for closures, installations and event-specific changes before travel.
025S describes itself as a total scent brand centered on moments in the self's timeline. The Seoul map makes that concept physical without overexpanding. Neither address should be treated as a guaranteed event venue unless the brand has posted a separate notice. Two spaces are enough to show two tempos of the city, and each provides a different background for smelling the same collection.
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