Image: NONFICTION
Summary
- NONFICTION currently lists four dedicated Seoul stores on its official directory.
- The addresses cover Seongsu, Hannam, Sinsa and Samcheong.
- A two-stop itinerary works better than trying to cross all four neighborhoods in one afternoon.
NONFICTION maintains four dedicated Seoul addresses: Seongsu, Hannam, Sinsa and Samcheong. The product range may be familiar across them, but the surrounding streets change the visit. Choosing a location by neighborhood is more useful than treating the stores as interchangeable branches.
Seongsu, at 8-1 Yeonmujang-gil, belongs to a day built around converted industrial buildings, cafes and rotating pop-ups. Hannam, at 242 Itaewon-ro, sits on a more polished fragrance-and-fashion corridor. These two make sense for readers who want to compare a high-traffic trend district with a quieter flagship neighborhood.
South of the river, the Sinsa store at 13 Apgujeong-ro 10-gil connects naturally with Garosu-gil and the smaller streets behind it. North of the river, Samcheong occupies the first and second floors at 84 Bukchon-ro 5-gil. That address works best with galleries, Bukchon and a longer walk rather than a rushed retail loop.
The official directory currently shows daily schedules around late morning through 8:30 p.m. for the Seoul locations, but visitors should check the page on the day because holidays and private events can alter access. NONFICTION's official Instagram is also useful for temporary displays and seasonal campaign updates.
A realistic itinerary pairs two neighborhoods, not four. Seongsu and Hannam can fill a day east of the city center; Sinsa and Samcheong are better treated as separate anchors on different days. Public transit is the practical link because the four addresses do not form one compact walking circuit. The stores are a reminder that Seoul's beauty retail is increasingly about where a product is encountered, not only what sits on the shelf.
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